Branding
The Ember brand and associated assets are part of a meticulously curated experience. We take great pride in what our team and community have helped bring to life, and ask that you follow our guidelines to ensure consistency across all Ember properties.
The Logos
Our logos are the main identifier of our brand, so we're careful with how we use them. They may not be manipulated in any way, and may never be incorporated into other logos.
Ember, the Ember logo design and the Tomster designs are exclusive trademarks registered in the United States by Tilde Inc. The ® symbol must be present in these brand marks. If you use the logos, please add standard language explicitly indicating unofficial status. For example, "This page/product/etc is unaffiliated with the Ember project. Ember is a trademark of Tilde Inc."
Primary Logo
The Ember logo can be used on websites, mobile apps, or in printed materials to indicate use of Ember technologies assuming there is no chance it might imply official status or project/core team endorsement.
The color mark should only be displayed on a black or very light colored background. In other scenarios, use a solid black or white logo to contrast your background.
When printed, the Ember logo should always be in PMS 7417C. The hex value is #E04E39.
Tomster Lockup
A fun alternative to the primary logotype is the Tomster lockup. It’s designed with a white stroke which allows it to work on all background colors without modification.
Icon
In situations where the primary logos aren’t legible (e.g., avatars, favicons) you can use the simple “E” icon. Choose the container shape that best suits the context.
Subproject Logos
The Ember project has numerous projects under its umbrella. These other logos may be used under the same terms as the primary Ember logo.
Ember Family Projects
There are some projects that, while independent, integrate tightly with Ember, and follow our general brand guidelines. These logos are to be used only by the project owners on the official project properties.
Tertiary Logos
Ember communities and smaller projects have logos based on Ember’s code style. They are only to be used by the project owners themselves on the official properties.
The Ember Mascots
With the exception of the Tomster logo lockup, our mascots are reserved for official Ember project use only.
We sometimes grant licenses for specific use cases, and certain community initiatives may, with approval, commission the design of custom Tomsters and Zoeys via official channels. For more info on commissioned mascots, visit the Tomster FAQ page.
Company Technology Pages
Many companies choose to display icons and logos of their technology stack on their company About Us or Career pages. The Tomster Lockup, Classic Zoey and Primary Logo are approved for this use case. Specific permission is not required. The images should link to https://emberjs.com/.
Blog Posts and Articles
Blogs by individuals, companies, and media publications may utilize any of the pieces of art below in the Standard Art Set section, provided they add the following footer content to their posts/pages:
Ember, the Ember logo, and the Tomster/Zoey designs are exclusive trademarks registered in the United States by Tilde Inc, and are used here with permission. [Blog page/product/etc] is unaffiliated with the Ember project, and the use of this art does not imply any endorsement or official status.
We reserve the right to require the art to be taken down at any point, with or without explanation.
Presentation Slides
The Standard Art Set may also be used in presentation slides for industry conferences, internal corporate presentations, training presentations, and funding pitch decks, provided the following footer/asterisk content is added to a slide earlier in the Deck than where the art is used (it's alright for it to be small). It needs to appear once per deck, not every time a piece of art is used:
Ember, the Ember logo, and the Tomster/Zoey designs are exclusive trademarks registered in the United States by Tilde Inc, and are used here with permission. [Blog page/product/etc] is unaffiliated with the Ember project, and the use of this art does not imply any endorsement or official status.
Standard Art Set
The following items are included in the Standard Art Set:
Tomster/Zoey Octane car lockup, Primary Logo Lockup, Ember A11y Tomster and Zoey, Classic Zoey, LTS Tomster, Construction Tomster, Classic Tomster, Original Tomster,
Naming
Please avoid naming your projects and events anything that implies Ember or Tilde's endorsement. Keep this in mind when selecting domain names as well.
It is all right to use Ember in the name of local meetup groups, which are well understood to be unofficial. It is also OK to use Ember in the name of other events, assuming the official Ember logo is never made part of the name or logo for the unofficial event.
EmberConf and EmberCamp are both used for official purposes and cannot otherwise be used.