Black Lives Matter

Branding

The Ember brand and associated assets are part of a meticulously curated experience. We take great pride in what our team and community have helped bring to life, and ask that you follow our guidelines to ensure consistency across all Ember properties.

Download brand guidelines (PDF)

The Logos

Our logos are the main identifier of our brand, so we're careful with how we use them. They may not be manipulated in any way, and may never be incorporated into other logos.

Ember, the Ember logo design and the Tomster designs are exclusive trademarks registered in the United States by Tilde Inc. The ® symbol must be present in these brand marks. If you use the logos, please add standard language explicitly indicating unofficial status. For example, "This page/product/etc is unaffiliated with the Ember project. Ember is a trademark of Tilde Inc."

Download logos (ZIP)

Primary Logo

  • Ember logo dark background
  • Ember logo white background
  • Ember logo red background white font
  • Ember logo black font

The Ember logo can be used on websites, mobile apps, or in printed materials to indicate use of Ember technologies assuming there is no chance it might imply official status or project/core team endorsement.

The color mark should only be displayed on a black or very light colored background. In other scenarios, use a solid black or white logo to contrast your background.

When printed, the Ember logo should always be in PMS 7417C. The hex value is #E04E39.

Tomster Lockup

  • Tomster lockup dark background
  • Tomster lockup light background
  • Tomster lockup red background
  • Tomster lockup transparent background

A fun alternative to the primary logotype is the Tomster lockup. It’s designed with a white stroke which allows it to work on all background colors without modification.

Icon

    • Ember icons square dark background
    • Ember icons rounded rectangle dark background
    • Ember icons circle dark background
    • Ember icons square light background
    • Ember icons rounded rectangle light background
    • Ember icons circle light background
    • Ember icons white square
    • Ember icons white rounded rectangle
    • Ember icons white circle
    • Ember icons black square
    • Ember icons black rounded rectangle
    • Ember icons black circle

In situations where the primary logos aren’t legible (e.g., avatars, favicons) you can use the simple “E” icon. Choose the container shape that best suits the context.

Subproject Logos

  • Ember CLI logo dark background
  • Ember CLI logo light background
  • Ember CLI logo red background white font
  • Ember CLI black font
  • Ember Data logo dark background
  • Ember Data logo light background
  • Ember Data logo red background white font
  • Ember Data logo black font

The Ember project has numerous projects under its umbrella. These other logos may be used under the same terms as the primary Ember logo.

Tertiary Logos

  • Ember Forum logo dark background
  • Ember Forum logo light background
  • Ember Forum logo red background white font
  • Ember Forum logo black font
  • Ember Times logo dark background
  • Ember Times logo light background
  • Ember Times red background white font
  • Ember Times black font
  • Ember Jobs logo dark background
  • Ember Jobs logo light background
  • Ember Jobs red background white font
  • Ember Jobs logo black font

Ember communities and smaller projects have logos based on Ember’s code style. They are only to be used by the project owners themselves the official properties.

The Ember Mascots

With the exception of the Tomster logo lockup, our mascots are reserved for official Ember project use only.

We sometimes grant licenses for specific use cases, and certain community initiatives may, with approval, commission the design of custom Tomsters and Zoeys via official channels. For more info on commissioned mascots, visit the Tomster FAQ page.

Naming

Please avoid naming your projects and events anything that implies Ember or Tilde's endorsement. Keep this in mind when selecting domain names as well.

It is all right to use Ember in the name of local meetup groups, which are well understood to be unofficial. It is also OK to use Ember in the name of other events, assuming the official Ember logo is never made part of the name or logo for the unofficial event.

EmberConf and EmberCamp are both used for official purposes and cannot otherwise be used.